The church is, at times, unfairly (and, at times, fairly) criticized for being focused on what doesn't matter to people and missing what does. At times our defense, to put it bluntly, is that the wrong things matter to people. Humans can get focused on some insignificant and unholy things. At times, though, we are indefensibly aloof to what does and should matter to people. When that's the case, we should repent. There is too much that matters and the gospel has too much that addresses it for us to be "so heavenly as to be no earthly good."